San Juan, Puerto Rico. Photo: Sean Pavone/123rf

The World Travel & Tourism Council (WTTC) announces its annual Global Summit will now be held in Cancun, with a major event in San Juan, Puerto Rico to be held later this year.

WTTC’s mission is to promote sustainable growth for the Travel & Tourism sector globally, so it has decided to change the location of the Global Summit given what is best for Puerto Rico at this time.

The financial resources that had been set aside will instead be focused on impactful, consumer-facing campaigns and marketing efforts that strongly promote Puerto Rico’s “open for tourism” message and drive immediate visitor numbers to the Island.

Gloria Guevara, President & CEO of WTTC, said: “WTTC remains strongly committed to supporting Puerto Rico’s amazing comeback story as seen in their record-breaking year in tourism last year.

Although the Island was ready to welcome us with open arms this April, despite the recent seismic activity in the southern region, reallocating resources to continue this great momentum is the right thing to do in order to further boost tourism. We are looking forward to hosting an event in Puerto Rico later this year.”

Source: WTTC