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WTM London will be platform for exhibitors from across the globe

WTM London and Travel Forward will be virtual-only shows in November 2020

Photo: WTM Media Library

Exhibitors from more than 30 countries around the world have already signed up for WTM London as all key elements of the global travel industry prepare for recovery.

WTM London’s physical show will take place at ExCeL London on Monday, November 1-Wednesday, November 3, 2021, to be followed by WTM Virtual (November 8-9).

Exhibitors hail from 16 European countries plus more than a dozen destinations further afield, such as Peru, China, Israel, Maldives, Russia and the US.

Alongside popular tourism hotspots, there will be exhibitors from smaller and emerging destinations such as the Falkland Islands.

Together, the exhibitors represent a wide range of tourism companies and organisations, including tourist boards, hotel chains, cruise lines, DMCs and major attractions.

Many of them will also host exhibiting partners on their stands, to support smaller enterprises as the sector bounces back from the pandemic.

The Middle East and the Gulf regions are well represented with the likes of Sharjah, Ras Al Khaimah and Fujairah in the United Arab Emirates, Bahrain, Saudi Arabia, Jordan, Qatar and Egypt.

Dr Abdelrazzak Arabiyat, Managing Director of the Jordan Tourism Board, commented:

“WTM London is one of the important exhibitions that the Jordan Tourism Board and its members attend annually to network and meet with the tourism trade and media in the UK and internationally.

“The UK has always been a feeder market for Jordan and is of the top markets that the Jordan Tourism Board focuses on.”

He said almost 60,000 Brits visited the country in 2019, thanks in part to the introduction of the easyJet route from London to Aqaba.

“Jordan is slowly recovering and tourism numbers are starting to pick up once again,” he added.

H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, said the emirate will be able to showcase its new attractions and health protocols to a global audience at WTM.

“Our attendance is a great sign that events are taking a turn for the better globally.

WTM London, with its large audience of industry professionals, is an ideal platform for us to remind the world that Sharjah remains a favourite family destination and is the go-to emirate for unique experiences, home to cultural attractions, stylish eateries, beautiful beaches and exquisite natural landscapes, offering visitors an authentic glimpse into the traditions and lifestyle of the UAE.”

Raki Phillips, Chief Executive of Ras Al Khaimah Tourism Development Authority, commented:

“World Travel Market is one of the most important events for the international travel and tourism industry, and we are delighted to be exhibiting. Despite the challenges the global tourism industry has faced, we are committed to showcasing Ras Al Khaimah to visitors in ways that are meaningful to their travel experiences.

“The UK is one of our top source markets, so we are very much looking forwarded to connecting with key stakeholders, showcasing our work in sustainable tourism development, and outlining our plan in meeting the needs of travellers in the new normal.”

Simon Press, WTM London & Travel Forward Exhibition Director, said:

“This November will be a pivotal time for our sector to come together to reconnect and rebuild.

“All our research shows there is a huge amount of pent-up demand for travel so exhibitors who seize the moment at WTM London will be able to meet fresh contacts, seal lucrative deals and discover innovations and ideas that will reshape travel.

“Destinations can showcase to the rest of the world how they are open for business and support their tourism professionals in driving productive, profitable business relationships.”

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