Buenos Aires. Photo: Craigypoos/ Pixabay

UFI’s LATAM Conference 2022 will be taking place, in person, on 11-12 May in Buenos Aires, Argentina, the Global Association of the Exhibition Industry announced.

The event, open to both UFI members and non-members, brings together industry professionals from across the region and beyond. This year marks the second time UFI has organised a physical event in the region, following on from their LATAM Conference 2018 in Mexico City, where 125 industry professionals gathered. The 2020 iteration of the conference, which was originally planned for Buenos Aires, was postponed due to COVID-19 travel restrictions, while the 2021 event was a digital-only format.

Over the last four years, UFI has boosted its reputation and visibility across the region thanks to a number of activities, such as launching its first regional research report ‘The Exhibition Industry in Latin America’, advocating for the industry at regional events, and encouraging its Latin American members to participate in the UFI awards (resulting in regional winners in 2019, 2020 and 2021). All of this has helped UFI to increase its regional membership by 25%.

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