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U.S. Virgin Islands relaunches ‘Real Nice’ campaign

U.S. Virgin Islands relaunches ‘Real Nice’ campaign

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As travelers look to escape from the cold this winter, the U.S. Virgin Islands Department of Tourism is supporting the territory’s private sector partners with the relaunch of a $3 million marketing campaign to stimulate travel to St. Croix, St. John and St. Thomas in the coming months.

The highly anticipated “Real Nice” advertising campaign is back in full flight, after being on hiatus during Fiscal Year 2017-2018 because of the devastating impacts of Hurricanes Irma and Maria.

Leading up to the holiday season, two-thirds of the $3 million budget is being spent on cable television ads, with spots already in rotation across eight networks, including CNN, the Discovery Channel, the Food Network, Fox News, the Hallmark Channel, Investigation Discovery, TLC, and the Travel Channel.

Source: Amsterdam News

 

 

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