By F. Martin
TTC Service.-The International Tourism Fair (Fitur) of Madrid in 2018 was at the height of both the number of participants and the results, with a good year ahead in the industry according to forecasts
FITUR 2018 was one of the most interesting fairs in the world in terms of tourism opened with strong increases in the number of companies, countries and exhibitors participating and with emphasis on the issue of sustainability and new technologies as the axes of the transformation of the sector.
The event main statistics were a sample of the optimism of the industry. The Fair was extended in an area of 65,500 square meters, 4% more than the previous year. In terms of participants, it exceeded the 10,000 companies in 2017 that represented 165 countries and regions and had 816 regular exhibitors, 8% more than last year.
The figures undoubtedly reflected the good moment in the world tourism sector, despite the numerous crises in almost the entire planet, the war threats, terrorism and even global warming that is so disturbing to the sector.
The good news dominated FITUR number 38. The World Tourism Organization has just announced that international arrivals increased by 7% in 2017 globally, to a total of 1,322 million. Forecasts ensure that growth should up in 2018 at a rate of 4% to 5%.
Spain, host of Fitur, has been one of the most favored by this kind of world tourism boom that some refuse to recognize. The Spanish market recorded a new record of tourists with almost 78 million international visitors until last November, for a rise of 9.1%, and revenues of more than 82,293 million euros (12.9% increase).
Tourism has been confirmed as a key driving force for the world economy. The fair saw the first-time participation of Syria, São Tomé and Príncipe, Bangladesh and Bosnia-Herzegovina. In addition, the international contingent also included Azerbaijan, Belorussia, Bolivia, Ecuador, Equatorial Guinea, Latvia, Mauritius, Puerto Rico and Ukraine. These countries had already participated through companies from their territories, but they were back in FITUR with an official representation.
FITUR 2018 was presented also as the most technological staging, since it will focus on innovation as one of the keys for the transformation of the tourism industry.
Apart from its new incorporations, it was also feature the proposals from the FiturtechY and Fitur Know-How & Export sections regarding development, management of Big Data or segmented marketing, as well as the various technology companies in halls 8 and 10, which have grown by 16% over the previous staging of FITUR.
Another technological novelty was the creation of a state-of-the-art communication channel. This channel will use the Youshow app to provide real-time access to video content, broadcast everything that happens in FITUR and share it on social media.
No one in the world has a magic ball that can predict exactly what will happen in 2018. However, that kind uncertainty has already been suffered in many previous years and especially before running 2017
Against winds and tides even of great storms of all kinds, people have continued to walk around the world on their holidays.