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TTC Special: Toast with Coffee, Tea and tourism

TTC Special: Toast with Coffee, Tea and tourism

Foto: kzenon/123rf

By Frank Martin

TTC Service.-  China and Latin America are making a new good business toast with tea and coffee, as a new step that favors tourism.

Latin America and the Caribbean region, on the one hand and China on the other, have the common interest of expanding trade.

Horticulture and tourism are two highways to achieve the proposal.

The International Exposition of Horticulture 2019, in Beijing, had a good space for coffee in China and tea in Latin America.

Specialists from both sides think that, together with tourism, these initiatives are strengthening the ties between the two cultures.

According to the Chinese agency XINHUA, varieties of coffee plants and the history of the origin of the drink were exhibited at the expo in Beijing.

Studies indicate that coffee is increasingly consumed by the Chinese.

That success cooperates with the Latin American goal of attracting more and more Chinese people on vacation.

A Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) entered this commercial campaign by adding that coffee for Latin Americans and the Caribbean people is what tea is for China, excellence and tradition.

An investigation of that commission found that coffee is highly preferred among young Chinese people between 20 and 35 years of age.

Young Chinese are also increasingly frequent visitors to Latin American countries and the Caribbean islands.

Latin America and Asia-Pacific are the regions that lead the growth of coffee consumption in the world, according to the commission.

In Colombia they rub their hands because it is evident that they can offer the Asian giant a first class coffee.

Brazil is also looking towards Chinese consumers of coffee and tourism.

Behind the scene of these new businesses is the tourism industry.

People gather around a good cup of the drink to talk, whether in Bogota, Beijing, Sao Paulo or Guatemala City, according to a Chinese analysis that evidently pushes travel as a driver of the consumption of the aromatic grain.

Tea is a globally considered a Chinese origins drink and its expansion around the world can “unite more” Chinese and Latin Americans, explain studies.