By F. Martin
TTC Service.-“With the resilience of our people and the year-round nature of our product, we are determined to ensure that in the Caribbean ‘The Rhythm Never Stops” announced Hugh Riley, Secretary General of the Caribbean Tourism Organization about the region aims to be the world’s most desirable tourism destination.
Riley referred to a new promotion supported by a select group of destinations and private sector partners and launch a video presentation targets social media, including Facebook, Instagram and Google Display that features the electronic dance music “Lean On” by Major Lazer x DJ Snake, one of the most-streamed songs of all time on Spotify.
According to the CTO Secretary General “in undertaking this collaborative marketing thrust, we hope to reinforce the power of ‘Brand Caribbean’, definitively showcasing and celebrating our diverse cultural appeal through a campaign that will encourage visitors to find their own rhythm in the Caribbean,” he said.
From Bermuda in the north to Barbados in the south, the region comprises more than 30 countries, territories and overseas departments, offering constantly evolving rhythmic segues for travellers, estimated about the new promotion Frank Comito, Director General and CEO of the Caribbean Hotel and Tourism Association.
Comito added that visitors, past and present, have not been introduced to the offerings of the diverse region.
“We will change that by highlighting the charms contained in the million square miles of Caribbean Sea, home to French, English, Spanish, Dutch, Creole, African, Asian, American and many other cultures,” he said, encouraging residents and visitors to experience more of the region’s rhythms.
The initial phase of the online campaign runs for 12 weeks. It highlights destinations such as The Bahamas in the north; Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbour Saint Lucia, as well as Grenada and Trinidad and Tobago in the south.
Both organizations reported that will track results of the digital advertising and social media-sharing campaign and continue to encourage other tourism-related entities to get on board with their longer-term collaborations.
The region’s leading tourism entities have joined forces to launch “The Rhythm Never Stops”.
Regional experts described the campaign as a vibrant marketing campaign enticing travellers to revel in the Caribbean’s incredible natural beauty, diverse cultures and hidden treasures.