TTC Service.- The Caribbean rum route initiative will benefit people at all levels, according to Chief Executive Officer and Secretary General of the CTO, Hugh Riley.
Riley spoke last week at a Rum Route Forum with stakeholders at the Arthur Chung Conference Centre (ACCC).
In the Guyana Rum Route Forum participated members of CTO invited to design a tourist itinerary that would tell the story of rum, in order to give visitors to the Caribbean a fresh insight into the social, cultural and historical facets of the production of rum, itself a byproduct of the sugar cane.
The Forum involved a wide range of stakeholders, including tour operators, rum shop owners, distillery staff and factory representatives, students and researchers.
Presentations were made by representatives from the Department of Tourism, the Guyana Tourism Authority, the Tourism and Hospitality Association of Guyana, GUYSUCO, the National Trust, among others.
The Secretary-General of the CTO received a taste of Banks DIH best XM rum from the company’s representative.
Riley, said the regional scope and objectives of the “Rum Route” is to support national development agendas related to diversification of the tourism experience and expansion of the benefits of tourism to rural communities.
He added that the regional scope and objectives of the “Rum Route” is to support national development agendas related to diversification of the tourism experience and expansion of the benefits of tourism to rural communities.
Rum is a regional indigenous item, which stemmed from a colonial past and there is need to develop and strengthen niche-market segments related to culinary, agro-tourism and community-based tourism linked to cultural heritage development according to Riely.
He launched the idea to promote the Region’s rum and related products to generate opportunities for increased business for local communities.
In order to enhance tourism into and around the Caribbean, the secretary-general said there is need to showcase the history of rum and sugar-making, while highlighting the cultural and historical significance to promote “Rum Route” tours and packages, regionally and internationally.
Underscoring the pillars of Rum Tourism in Guyana, he underscored that the country is known for its award-winning rums and spirits; diversity of culinary and cultural experiences; ethnic and social diversity; the opportunity to expand rural tourism and opportunity to expand community-based tourism.
The Tourism and Hospitality Association of Guyana (THAG) Mitra Ramkumar, said
“Tourism makes everyone of us ambassadors of our country and we must be proud of what we do”.
He said that Guyana’s small population does not have the consumer’s capacity needed to drive businesses exponentially, but with tourism and the in transit population, this can drive consumers’ capacity in the country.
“We need cooperation if we want to develop the “Rum Route” and the tourism industry can make a significant contribution to Guyana’s development,” he said.
Historians affirm that Caribbean rum is synonymous with old stories of pirates, slave plantations and new ones of revelry and enjoying life on a sun-soaked island.