By Frank Martin
Jamaica has attracted the attention of experts from the tourism industry with a proposal: mini destinations in non-traditional areas.
According to the announcement made by the Ministry of Tourism of that island, the modality has great potential.
The objective will be to increase the tourism product in non-traditional areas throughout the island, since it seeks to maximize the country’s tourism potential.
Tourism Minister Edmund Bartlett said in an interview with JIS News that the goal is to create “mini destinations” that can attract a large number of visitors.
“While it is a common place to associate tourism with the six official tourist areas of the island (Kingston, Montego Bay, the south coast, Ocho Rios, Negril and Port Antonio), there are now some non-traditional areas that have begun to attract looks “he added.
He took Clarendon as an example.
Clarendon is a parish in Jamaica located south of the island, approximately halfway between the east and west ends of Jamaica.
The parish is the location of the Milk River bath, a mineral spa famous for the therapeutic value of its waters.
Bartlett said that Clarendon “is waiting to be unleashed” and could be marketed as a green tourist access point. He said attractions such as the Rio Salado, the mineral spring of the Rio Salado and the beach of Jackson Bay have been earmarked for development.
The minister added that greater inclusion will be ensured where more Jamaicans can be involved in the tourism sector.
“We are also analyzing how our local communities can better benefit and how we can involve more of our locals.
“For tourism to maximize its potential, it has to be inclusive and it has to have all hands on the deck,” he said.
He said it will also offer more variety in the country’s tourism offerings and give visitors the chance to see more of Jamaica and “its iconic people.”
The mini-destination appears as an intelligent concept.
Especially on the larger islands of the Caribbean, there are many locations that would need a more intense influx of holiday visitors.
Despite a few difficult years for the Caribbean Islands hit by hurricanes, the region managed to attract nearly 30 million visitors in 2018.
Especially in the larger islands of the Caribbean, there are many places that would need a more intense influx of holiday visitors.
The tourist potential of the islands as a whole is greater than ever before, according to experts.
In 2019 with better air connectivity in the Caribbean, and with most of the hotels damaged by hurricanes already in operation, the activities of pleasure trips and meetings, incentives, conferences and exhibitions (MICE) are definitely increasing in all the islands.
If this means a period of prosperity, mini-destinations would play an important role and nations would benefit perhaps in their most needy places.