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TTC Special. Caribbean: tourism digitization needed more than ever before

Caribbean: tourism digitization needed more than ever before

The tourism industry in the Caribbean can be more effective through a series of mechanisms of a digital age that continues to deepen globally. Photo: goodluz / 123RF

By F. Martin

TTC Service.- Digital tourism has experienced tremendous worldwide growth in the last decade.

The Caribbean region in particular faces the challenges of increasingly rude competition from other destinations with medium and large rates of impact of these new technologies on the development of that industry, economically crucial for the region.

Many experts in the regional leisure industry believe that the tourism digitization is an inescapable step for the Caribbean, even if it involves severe costs.

One concept that strengthens over the years is that the international tourism promotion of the Greater Caribbean Region is forced to adapt rapidly and strengthen its strategies related to the Internet era in the context of sophisticated digital media.

According to specialized international studies, the current trends in digital marketing is to prioritize high quality content in their promotions and daily tasks to stay relevant, not only in the search engine results page, but also in their public objectives.

Studies agree that investing in high-quality content and media will improve awareness of online offers, increase reputation among travelers, and satisfaction and feedback.

Experts say that even the spectacular drones and other camera equipment’s that can produce 360-degree videos are falling in price, making them a “more realistic” option for the average business owner to use this technology in their marketing campaigns.

Mobile or cellular are playing a predominant role in the travel and tourism sector. More travelers than ever before in history are conducting mobile searches before and after they have reached their destinations.

It seems imperative that regional States and domestic and foreign private investment play a key role in the development of digital media in countries with less developed economies.

An unstoppable trend is to increase the use of the Internet in promotional tasks.

Google, Facebook and Instagram are three extraordinary platforms for advertising programs.

According to Richard Skerritt, former president of the Caribbean Tourism Organization (CTO) in a recent speech, China, Dubai, India, the United States and Europe are destinations with medium and long range rates in terms of impact of these new technologies. The digitization that these destinations have been using are strategies that have increased the effectiveness of their tourism industries.

The current market seems to require the Caribbean to have a more strategic and effective application of technology to promote its region as a tourist destination.

In this way, experts promise that there will be a greater influx of international tourists, as well as significant changes in the economic and social structure of the region.

Experts believe that the tourism industry in the Greater Caribbean Region can be more effective through a series of mechanisms of a digital age that continues to deepen globally.

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