By Frank Martin
TTC Special Service. – Tourism experts who observe the Caribbean pay more and more attention to a fact: Vacation travelers in that tropical region are increasingly looking for authentic experiences.
A new research presented in a recent conference on sustainable tourism in Saint Vincent and the Grenadines showed that more and more tourists throughout the world are looking for experiences as close as possible to the authentic in their travels.
“Our survey indicates that 44 percent of global consumers seek to spend money on experiences, representing a significant increase in 2019 of 39% in 2018,” he told local press
Euromonitor International Associate Consultant Julia Fillingame.
Research in the United Kingdom showed that many travelers around the world, especially Americans, are even willing to pay more money for “very real” experiences in the Caribbean.
Fillingame reported that current tourists are more aware of the surrounding environment and the communities they are visiting.
Not only Americans look for the authentic.
The specialists affirm that the Chinese surpass them. And all the great tourist destinations in the world want to see those Asians arrive, who are gradually dominating the world market.
Undoubtedly, China has become the largest source of tourism in the world. But tourists from that country are demanding with that goal so persecuted in the holiday of “entertaining.”
They do not like the false, the show extracted from fables.
According to studies, the Chinese increasingly reject what they consider a “spectacle for tourists” or rather “a farce.”
Experts try to explain why these Asians travel more and more independently, looking for new horizons.
Expedia, a specialized travel company, already discovered in 2016 that millennials around the world were already prioritizing authenticity.
However, the term is complex when explaining exactly what it means.
For many experts in the global tourism industry, the interaction of a person with the interpretation of the social and physical environment he visits is something very “real”.
This new type of traveler seeks culture, explores music, immerses himself in history and prefers autochthonic foods.
A common caveat is that in certain destinations “interpretations” of the offers are made and adapted to another industry that is sometimes foreign. The one of the Great Show.
Many regions of the world have created tourism attached to the resources they have, especially natural resources.
The sites that have triumphed are original, native and truly unmistakable.
In Australia, tourists can participate in indigenous tourism activities such as traditional festivals.
Cooking classes are essential in Thailand, Vietnam and Indonesia.
Authentic and unmistakable destinations proliferate in Europe.
In America, many others have that prestige.
The savviest analysts recommend the Caribbean to search its traditions, beaches, diverse communities, new and ancestral customs that came from outside, unparalleled places at sea and on land.
The region will thus have a great way to go.