Home » Special Features » TTC Special: In the Caribbean, the carnival is music, fun and income

TTC Special: In the Caribbean, the carnival is music, fun and income

That news reflects that the carnival can be a great moment for fun, for dancing and music and also for the tourism industry to make a good business. Photo: Olga Milagros / 123RF

TTC Service.- Tourists traveling to Trinidad Tobago each year to attend Carnival spend about U.S. $ 1,415.50 each, according to a statement from the Central Bureau of Statistics (CSO).

The city of Rio de Janeiro received approximately 1.1 million tourists in this year’s Carnival, according to officials.

In Jamaica a multi-ministerial initiative is part of efforts to enhance and package various local entertainment offerings including activities during the Emancipation and Independence holiday period, and carnival.

That news reflects that the carnival can be a great moment for fun, for dancing and music and also for the tourism industry to make a good business.

The 2016 Carnival festivities in Trinidad and Tobago demonstrated the three assertions.

According to a survey conducted last year among 2,903 visitors to Trinidad and Tobago each visitor spent on average by approximately $ 9,597 during the period from 10 to 19 February 2016.The estimated total visitor spending for each Carnival period in Trinidad is over $ 340 million.

Rio de Janeiro, Brazil, the city of the “mais grandes carnavais do mundo” (the biggest carnivals in the world) received in 2017 approximately 1.1 million tourists according to officials. That is an increase from the one million predicted last year, and in 2015, when Rio’s tourism agency Riotur forecasted of 977,000 visitors.

According to the Brazilian Hotel Industry Association of Rio de Janeiro (ABIH-RJ), the hotel chain registers an average occupancy of 72 percent. Last year, the average hotel occupancy rate in the city stood at 85.93 percent in the period. This was a positive number according to ABIH-RJ, considering that there were 15,000 more beds available than there were in 2015.

In Jamaica, the Minister of Tourism, Edmund Bartlett, said this month that the carnival and other entertainment initiatives should be further developed in order to attract more tourists to the island.

For his part, Former Member of Parliament and CEO of BOJ TV Kern Spencer is asking the Government of Jamaica to consider using music and events to attract more tourists. Spencer, said that sand and sea are not unique to Jamaica, since islands like Barbados and The Bahamas are also known for this natural beauty.

He added to The Gleaner daily that “we have to differentiate between attractors and attractions. Attractors are what I say bring the tourists to Jamaica, and attractions are what they do when they get here. For decades, we have been promoting Jamaica as sand, sun and sea. But the truth is that Barbados has some of the most beautiful beaches and they also have sand and sea. Every single Caribbean country has sea, sand and sun,”

The former MP wants Jamaica to follow the format of Trinidad as the island has managed to use its carnival culture to boost tourism during the tourist season.

Trinidad and Tobago organizes the largest Carnival in the Caribbean region every year. It is officially celebrated on Monday and Tuesday before Ash Wednesday each year. Carnival festivities are accompanied by high-profile sporting events and first-class cultural events.

Haiti, Dominica, Martinique and Rio de Janeiro are just some of the places in the Caribbean where people often “take” the streets for carnival.

Comments