Photo: CULTOURFAIR

The 9th edition of CULTOURFAIR, the only international B2B tradeshow worldwide specialized in high-standing cultural tourism geared exclusively towards professionals. The event will take place from the 2nd to the 4th of October and will be held in the emblematic Hotel Princesa Plaza celebrating Madrid 2022, Capital Iberoamericana de la Cultura Gastronómica.

CULTOURFAIR´s objective is to position high standing cultural tourism on an international scale, for this purpose, 50 international premium specialized buyers will be selected to participate from companies specialized in the organization of: luxury travel, events (sport, concerts, oenology, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious etc. All of them decision making directors and executives.

In the previous edition, in 2021, more than 2,000 business meetings were held with an estimated impact in the medium and long term of more than 200 million euros.

In the words of its participants:

Comunidad de Madrid, Daniel Martínez Rodríguez, Vice-Counselor of Culture and Tourism: “This is a very important event for Madrid, facilitating a unique and effective way of promoting the destination. CULTOURFAIR is the ideal setting to directly showcase the value of the Comunidad de Madrid.”

Ayuntamiento de Madrid, Almudena Maíllo, Councilor of Tourism: “We thank Charo Trabado and her team for the excellent organization of CULTOURFAIR in Madrid, allowing Madrid to show its cultural, gastronomic, leisure and luxury offer.”

Hyatt Regency Hesperia Madrid, Silvi Buytaert: “It was fantastic, groups, individual clients, gastronomic… I have already closed leads. We would love to participate again along the same lines, hosting the welcome cocktail ourselves. ”

Ayuntamiento de Zamora, Christoph Strieder: “The companies found in this event are excelent, they originate from many different countries and that generates a balanced offer. I am thankful that MITM organizes these type of events, where new destinations meet new clients. The organization has been perfect, a good combination of professional meetings and social events. ”

Ayuntamiento de Cuenca, Ana Maria Chacon: “I thought it was fantastic! We are delighted! I’m noticing a lot of interest, this type of event seems perfect to me. Intense, but that’s what we came for, the selection of buyers was very good, I have generated very promising business ties.”

Grupo Intermundial, Miguel Gil Pérez: “It has been very positive; the quality of the buyers is absolute. We have had the opportunity to meet with 30 companies through a dynamic pre-established appointment schedule. The format is a resounding success!”

The “Academia Iberoamericana de Gastronomía” promotes the investigation, disseminations and protection of native gastronomy of the different regions and towns of Iberoamerica; the dissemination of their manifestations; the conservation of their traditions; support to the modernizing of their techniques; and consideration of new gastro-dietary proposals, making known the most relevant characteristics of the Iberoamerican gastronomy and culture.

GSAR Marketing, the organizing company, is a global tourism marketing company that is part of the Convenco Group: the first “Incentive House” in Spain founded 46 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international trade shows specialized in Cultural Tourism and in the MICE sector, pioneering interactive B2B trade shows in Europe, the Americas and the Caribbean. To date, 56 successful editions have been held in 38 cities across 18 countries.