- The Spanish hotel chains Meliá, Iberostar, Barceló, Be Live, Riu, ROC, Evenia, Bahia Principe Hotels & Resorts, NH Hotel Group and VP Hotels will be attending the 23ª MITM Americas, the pioneer and most influential meetings and congresses trade show in America and The Caribbean.
- America constitutes, in some cases the 25% of the revenue obtained by Spanish hotel chains that lead the annual ranking published yearly by the World Tourism Organization.
- The Spanish hotel chains are joined by chains such as Accor, Louvre, Blue Diamond, Faranda, Gran Caribe, MGM Muthu, Four Points by Sheraton, Cubanacan etc.
Ten prominent Spanish hotel chains will participate in MITM Americas, the the pioneer and most influential meetings and congresses trade show, that will be held in the Hotal Nacional de Cuba in Havana, October 14/17. Coinciding with the 500 year aniversart of the city.
MITM Americas has consolidates itself as a must not miss event for professionals in the meetings tourism, congresses and business travel industry. Thus, becoming a benchmark for business generation in the sector.
Thanks to the strict vetting process, that buyers must go through, the ROI is guaranteed.
Meliá, Iberostar, Barceló, Be Live, Riu, ROC, Evenia, Bahia Principe Hotels & Resorts, NH Hotel Group and VP Hotels will be the representatives of Spanish hotel chains for this important MICE event. Spanish hotel groups have over 2,000 hotels worldwide, which has greatly influenced their positioning with five of the best hotel chains in the world (Meliá, NH, Riu, Barceló and Iberostar).
The MICE sector for Spanish hotel chains:
Spanish hotel chains have not underestimated the importance of the MICE sector, which as observed in the 2018 MICE Travel Report, showed the MICE tourism to Latin America has grown by 56% in the last five years. Between 2016 and 2017, over 6.1 million trips to the region under the MICE category where recorded, the majority (2.4 million) to participate in meetings, conferences and seminars; 1.4 million people traveled with the objective of participating in trade shows, 1.2 million for incentive travel and 1.1 million assisted congresses and conventions.
Seven Spanish hotel chains in the TOP 100 worldwide
In the ranking published in 2018 by the World Tourism Organization, four Spanish hotel chains: Meliá, NH, Barceló, Riu placed among the top 50 worldwide.
To these four, three more in Eurostars, H10 and Iberostar are among the top 100 largest, in number of hotels.
Fuente: Gsar Marketing