TOURISM stakeholders say a collective approach is needed to strengthen Jamaica’s tourism product in order to provide an opportunity for significant expansion of the industry.
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As tourism interests gear up to take advantage of the scheduled full reopening of the country’s borders come June 15, president of the Jamaica Hotel and Tourist Association (JHTA) Omar Robinson is urging hoteliers to seek certification from the Tourism Product Development Company (TPDCo) to ensure that they are compliant with the COVID-19 protocols.
Already faced with billions of dollars in losses as a result of COVID-19, Jamaica’s tourism ministry has begun planning the reopening of its industry in order to help save the country’s economy.
Jamaica Tourist Board’s Victoria Harper, Business Development Manager, Northeast USA, recently served as an industry panelist during Wedding Salon’s first virtual show.
Tourism Minister, Edmund Bartlett, says this is the ideal time for the Caribbean to embrace the concept of multi-destination marketing.
The Port Royal pier in Jamaica welcomed its first cruise ship ever on January 20. The pier was built centuries ago but was destroyed by the massive 1692 earthquake in Port Royal before any cruise ship could have docked in the town. The Marella Discovery II, which was the lead ...