Photo: Messe Berlin • We Love Travel! – a tourism recovery pop-up event from 16 to 18 October 2020 at Arena Berlin • A three-day in-person and virtual programme of events for trade visitors and the general public Berlin, 25 June 2020 – Over the past few months the tourism industry has faced enormous challenges. Nevertheless, the desire to travel connects people everywhere across borders – even in what is often called the “new normal”. ITB Berlin and the Berlin Travel Festival are now joining forces and from 16 to 18 October at Arena Berlin are organising a unique platform in order to show the industry ways in which they can exit the crisis together. At this hybrid event entitled ‘We Love Travel - a tourism recovery pop-up’, the decades-long experience of ITB Berlin, the World’s Leading Travel Trade Show, will encounter the fresh, dynamic spirit of the festival. [...]