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Special TTC: Tourism: Please, more Music for restart

It's official: Jamaica optimism about coronavirus

Photo: Courtesy of Jamaica Tourism Office

By Frank Martin

The Caribbean Sea islands like other worldwide destinations have deployed their most effective tools to promote the reopening of tourism, including music.

One of the master keys of the global tourism industry that is resurfacing are the music festivals that were suspended by the dozens when confinement peak occurred due to the Caved-19 pandemic that paralyzed the tourism industry.

No doubts about it. The 2021 springtime was silent. Engraved musical notes took over everywhere including personnel bedrooms,
The luxurious and attractive settings in theaters and opened spaces “business partners” of universal tourism, were abandoned until further notice.

An European publication recalled recently that the South by Southwest (SxSw) in Austin, Texas, was the first big festival to be canceled.
The Austin musical event traditionally is blown out of proportion even in normal times. It usually lasts three weeks and combines music presentations with complex technology plus films.Surely attracts tourists like honey to flies. The city of Austin usually earns almost 600 million dollars for such festival.

The European and American continents, and within this the Caribbean, stopped singing and dancing massively in their colorful parties.
With the gradual ending of the pandemic and despite the setbacks, the international organizers of this type of event resume their jobs.

For example, in Penang, music festival revivals are already being managed with the restoration of crowd-pleasure’s like the Penang Northern Jazz Fest and the Penang World Music Festival.

“Music helps to unite people, since it can transcend race and religion,” called a parliamentarian from that Asian town.
The Caribbean, thousands of miles from there has not needed as much stimulus.

The islands are famous for their grand celebrations of music, dance, and food. Also for its successful performers and famous musicians around the world.

Cuba, the largest island of the Antilles, is famous for its native rhythms and for its versions of foreign rhythms. This is what the universal lovers of the rumba, very typical of the island, and of Latin jazz, a fusion formed with many Cuban and Caribbean elements, affirm.

Reggae music is not only for lovers of Jamaican music but also is a great attraction for tourists from all over the world. Reggae is closely linked to the tourist culture of Jamaica. Reggae, one expert also wrote, has a powerful social atmosphere through the Rastafarian movement.

The aforementioned Caribbean rhythms are undoubtedly the roots of the region’s musical culture and tourism.
Brazil is not from the Caribbean but it is as musical as this one. The music of each one is strongly their own but could be a common master piece made by twin brothers. Both originally come from the same place: Africa, the cradle of the human being with European and Amerindian additions.

Mention can be made of sertanejo, samba, bossa nova, MPB, nativist music, pagode, tropicália, choro, maracatu, embolada (suddenly coco), frevo, brega, Brazilian funk, modinha, and Brazilian versions of foreign musical styles, such as rock. , soul, hip-hop, disco, country music, ambient, industrial and psychedelic music, rap, classical music, fado and gospel.

Samba is a universal protagonist. Who can deny that Brazil, Cuba and Jamaica have musical traits so similar that their native music merges with dances and songs.

Also at music festivals of massive participation.


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