Castries.- Saint Lucia is about to become the newly wed’s paradise thanks to a strategic, year-long multichannel campaign between the Saint Lucia Tourist Board and David’s Bridal, the leading US bridal and special occasion market leader.
“David’s Bridal, widely recognized among consumers with more than 60 years of expertise in the market, is an ideal partner to spread the message about Saint Lucia’s offerings as a leading honeymoon and destination wedding location,” said Nerdin St Rose, vice president marketing and sales for the Saint Lucia Tourist Board.
From now on and till October 2013, the Caribbean nation will be promoted as a preferred destination for honeymoons and destination weddings.
According to St Rose, the partnership will allow sharing the island with a highly valued market at a critical stage in their event planning.
The promotion campaign includes print advertisements, in-store literature distribution in all major markets as well as online promotions including banner ads, e-newsletters and shared travel e-mails.