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Point of View: Eloy Govea Leaving Cuba Tourist Board

Point of View: Eloy Govea Leaving Cuba Tourist Board

Photo: TTC Archive


TravelPulse Canada has confirmed the rumours are true – Eloy Govea is leaving the Cuban Tourist Board at the end of the month and moving back to the country.

Govea has served as Director, Canada for just over five years and is known for his passion for his home country. He says representing Cuba in its most important tourist market has been a great responsibility with lots of challenges, but what could’ve been a tough and daunting task, turned out to be an incredibly enjoyable one thanks to the incredibly great people in the Canadian travel industry.

“It’s been a true privilege to know so many great professionals and great people in the Canadian travel industry, and I couldn’t be more thankful for all their kindness and support along the way,” Govea tells TravelPulse Canada.

“One thing that has made my job so much fun is that Cuba is the dream product for any marketer. It’s unique in every way, diverse, fascinating, intriguing, and intellectually stimulating; and on top of that has wonderful beaches and is one of the safest places to travel in the world.”

Govea says that coming from a tropical island, once you experience the Canadian cold winters, you’re a little less shocked that Canadians flock to Cuba to drink Cristal beer and mojitos. He often reminds Canadians that flying Toronto to Varadero or Havana actually takes two hours less than it does to fly to Vancouver.

Govea says that what he’ll miss most working in Canada is getting to hear so repeatedly the expression “I love Cuba” and says it’s no wonder that more than a million Canadians visit Cuba every year.

“The most amazing thing for me though is that, being Canada and Cuba so different, there is such a special connection between Cubans and Canadians.”

Normally the Director’s post is on rotation basis (appointed by the Minister of Tourism of Cuba) for 4 years. Govea’s tenure was extended and he is now into his sixth year in Canada, hence his departure. After being away from home for so long, Govea is very much looking forward to spending some time with his family and loved ones before jumping to his next professional challenge. He promised to be back to the grind soon though.

“There is a lot going on in the Cuba tourism industry and I don’t want to miss out. And you shouldn’t either!”

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