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Point of View: Business opportunities for meetings and business travel tourism at FITUR MICE

FITUR 2021 calls the meetings and business travel tourism in its FITUR MICE section

Photo: taken from www.ifema.es

The B2B section of FITUR specialising in the MICE segment has already confirmed the participation of 54 companies from 16 countries and has registered more than 250 decision-making buyers.

FITUR MICE meetings and networking activities will take place over the two days before FITUR Tourism Recovery Special on 17th and 18th May 2021.

Madrid, 23rd February 2021. With only three months to go until FITUR Tourism Recovery Special, there has already been a tremendously positive business response to the FITUR MICE section, the B2B meeting point for the supply and demand of meetings, conferences and congress tourism and Business Travel. This response testifies to the need to renew contacts, find business opportunities, and boost business activity in this vital segment for tourism and countries’ economies.

FITUR MICE has already confirmed the participation of 54 companies from 16 countries. These include major hotel groups such as Barceló, Blau Hotels, Mon Hotels, W Barcelona, City Express, convention bureaux such as Gran Canaria and Valladolid, Spanish destinations including Asturias, Cordoba, Galicia, Las Palmas, La Rioja, Madrid, and Sitges, and international destinations such as Hungary and the Czech Republic, the Seville and Zamora exhibition and congress centres, events venues like the Royal Glass Factory at La Granja, near Madrid, and technology services companies.

Initial figures show strong demand, as already more than 250 hosted buyers from 46 countries have registered on the FITUR MICE platform.

The FITUR MICE section is organized in partnership with MITM Events, a company specialising in organising B2B events for the MICE industry, and with the support of IFEMA’s worldwide delegations network. Over the two days before FITUR 2021 Tourism Recovery Special, it will take place on 17th and 18th May. This is an exclusive space where registered participants will carry out a complete schedule of meetings with an average of thirty fifteen-minute appointments with company executives. These executives have been rigorously selected for their large turnover. They include corporations, incentives companies, event and congress organizers, associations, and business travel.

Source: IFEMA

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