‘Party package’ holidays were already declining pre-pandemic in terms of both demand and supply. Fears of infection and the process of organizing group travel will further delay recovery. It is likely that demand will never fully return as both individuals and destinations are drifting away from this party concept, says GlobalData, a leading data and analytics company.
Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, comments: “Operators and destinations that typically cater to the ‘mass party concept’ need to carefully reconsider their product and promotion in a post-COVID era amid changing consumer behaviors. Party holidays are now less desired by young generations and destinations in post-pandemic travel.”
GlobalData’s Q3 2019 consumer survey found that respondents aged between 16-24 and 25-34 covering Gen Z and millennials were the most likely to take an alternative holiday with a specialized focus on areas such as adventure/sport, wellness/medical, sustainability, gastronomy and culture than their older counterparts. Therefore, it was already clear that these generations desired more authentic and transformational travel experiences pre-pandemic.
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