London.- Tourism representatives from Thailand, Israel and Belize described their current and future plans to grow their numbers of LGBT travelers.
In a session entitled Who is the LGBT traveler in 2017?, Ian Johnson, chief executive of Out Now Consulting, revealed statistics from the marketing specialist’s LGBT 2030 survey showing that 44% of respondents had spent between £2,000 and £5,000 on holidays during this period.
Johnson urged delegates to consider “how the consumer is perceiving your [pro-LGBT] message” in order to secure their custom, adding that travel firms should look to work with nations that have laws supportive of LGBT rights so “consumers will think you’re doing something right”.
Meanwhile, in a panel session moderated by TTG Media managing director Daniel Pearce,
Representing Belize, Trudi Pearce, director of responsible tourism at The Brighter Group, said the PR firm was helping to produce a study emphasizing the importance of LGBT tourism to Belizean ministers and business leaders following the Caribbean nation’s decision to legalize same-sex relations in 2016.
Source: TTG Media