GSAR Marketing/MITM Events is pleased to announce that the 22nd edition of MITM Americas, the most influential tradeshow in America and the Caribbean of B2B MICE tourism, will be held this September 18/21 in the magic city of Havana, Cuba.
MITM Americas Havana is sponsored by the Cuban Ministry of Tourism (MINTUR), Meliá Cohiba, Ecotur & Skedio Group. Cuba, for the third time, places its trust in MITM Americas to promote the country internationally as one of the foremost destinations for the meetings tourism sector.
GSAR Marketing has successfully organized, since 1997, MITM Americas, the oldest international MICE trade show in America & the Caribbean. Catered entirely to professional in the tourism sector, scheduling B2B appointments and a high quality networking program that ensures contact between all participants.
MITM Events has demonstrated throughout the years that all its editions maintain MITM´s golden standard of hosted buyer quality thanks to our strict vetting process in which only buyers with a high business potential are eligible to participate. The two tradeshows previously held in Cuba: Varadero (2004) and Havana (2009) had a notable contribution to the incursion and development of Cuba in the MICE sector. The advance and development of the tourism sector in Cuba is being recognized internationally, making this a land of opportunity for every MICE organizer in the world.
The greater of the Antilles remains as the most attractive island of the Caribbean in terms of its history, culture, gastronomy, hotel infrastructure and international reputation as a privileged touristic destination. Furthermore, this year Cuba was awarded with the “Excelencias Award” as one.