Berlin.- With 10,096 exhibitors from 186 countries, the ITB 2015 prove to be a strong marketplace in turbulent times.
According to Travel Daily News, from London, the 49th edition of ITB Berlin was booked up and once again exhibitor numbers was high. From 4 to 8 March 2015, on a display area covering 26 halls, 10,096 exhibitors from 186 ITB 2015 offered visitors a representative overview of travel products and services from around the world and of growth-intensive niche markets.
This year, in partnership with National Geographic and for the first time, ITB Berlin presented the World Legacy Awards in recognition of sustainable tourism projects.
According to Dr. Christian Goke, CEO of Messe Berlin GmbH cited by TDN, “ITB Berlin is a strong marketplace and provides the international travel industry with an ideal platform for negotiating and doing business. In turbulent times and against the backdrop of a weak euro and uncertainty in the wake of terrorism and worldwide conflicts this is a particularly valuable and important aspect. In 2014, according to estimates by Messe Berlin, business concluded by exhibitors amounted to 6.5 billion euros”.
Source: Travel Daily News