It is time to switch the conversation from crisis to tourism recovery

Curacao. Photo: bierdegal/123rf

Recovery is defined as regaining strength or composure, it is also defined as making up for something, or making something good again. With the industry taking a hit like COVID-19, it is safe to say that as an island, Curaçao must recover. In order for recovery to happen, one must be familiar with the situation, before analyzing possible methods of recovery.

According to CHATA President & CEO, “Recovery of our industry doesn’t only rely on internal factors, but also how the world will respond after this COVID-19 crisis, this pandemic will change the landscape of “business as usual” and our recovery plan must be as comprehensive as-possible. In time, we also believe that we must be the first mover to open back our country for business. If we don’t start planning for the future, our financial crisis will be bigger than our current health crisis. We have a once in a lifetime opportunity to take our destination, government infrastructure and how we do business to the next level, but this requires courage and an out of the box thinking to re-invent ourselves as a country. From lowering our cost of doing business, new policies in place, to an innovative tax reform, these are just a few ingredients of a much-needed recovery plan for our tourism industry, but better yet for our Country.”

CHATA reviewed and formed an analysis on “When will Curaçao’s Tourism Industry recover”, with the support from Caribbean Data and Tourism Analyst, Mr. Jim Hepple, who guided the analysis and findings of the report.

Source: Curazao Chronicle

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