Royal Caribbean is raising its stakes in port development, aiming to create a lighter footprint on the communities it visits.
Royal Caribbean Cruises Ltd. and Mexico’s ITM Group announced that they’ll be teaming up as 50-50 owners on a new destination company, Holistica.
Michael Bayley, president and CEO of Royal Caribbean Cruise Line, said the company is currently in conversations “all over the world” in an attempt to add new destinations to the global cruise map.
The ports will be available to travelers as a whole and not limited to RCL passengers, he said.
Bayley said Holistica will collaborate with local communities, governments, tourists and tourism businesses so stakeholders can benefit “in an ongoing way” and create positive, sustainable destination experiences for guests and the places they visit.
Cruise lines and other tourism suppliers have come under increasing fire for “overtourism” in ports including Venice, Italy, and Dubrovnik, Croatia, where hordes of tourists have jammed streets and diminished the experience for locals and visitors. Some ecologically sensitive places have also suffered