A Travel Market of the Americas (MITM Americas) meeting in Havana was an additional opportunity for Cuban tourism, in the sector of travel to congresses, meetings and incentives, a local agency reported.
The convention on September 18 through 21 was the third organized in this destination, ratifying the island as hosting scenario for debates and business opportunities in the world of these trips. The agenda was about the international fair MICE B2B, pioneer in this sector and most influential in the Americas and the Caribbean, as described by tourism professionals. MICE is the English acronym to identify this type of high level meeting.
This event gathered at least 100 international buyers of 30 countries (Europe and the U.S. mainly).
Tour operators consider the venue the highest-level one of the tourism industry, besides the opportunity to know the rest of the island to complete their programs of incentives, congresses and conventions.
To this congress, organizers summoned over 200 agencies and tour operators mainly from Latin America. An exclusive program of networking, together with an agenda of up to 30 dates, guarantee the contact among all participants, promoting strong commercial links.
Both editions held previously in Cuba Varadero (2004) and Havana (2009), greatly contributed to Cuba’s development in this tourism sector.
MITM Americas (mitevents.com) is a significant opportunity, above all in moments when Havana is busy preparing for its 500 years anniversary (November 16, 2019).
Official statistics indicate that 10% of tourists who travel to Cuba do participate in congresses, conventions and incentives and generate three to six times more incomes than the conventional vacationers. In addition, a large percentage of holiday-makers involved in these calls, then repurchase the territory for leisure purposes.