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It’s official: ITB Berlin robust and resilience

It's official: ITB Berlin robust and resilience

Photo: TTC

Between 6 and 10 March 2019 over 10,000 exhibitors from 181 countries and regions displayed their products and services to visitors in 26 halls.

According to Travel News International, portal for the International Travel Trade Market of London, reported that as ITB Berlin comes to a close last Sunday the economic outlook for the global industry in 2019 is positive once again.

It's official: ITB Berlin robust and resilience

“The results of the five-day exhibition on the Berlin fairgrounds: trade visitor numbers rose to 113,500, a three per cent increase compared with last year, underlining the fact that even in times of widespread uncertainty due to geopolitical and economic events such as Brexit and trade conflicts, ITB Berlin has retained its position as the World’s Leading Travel Trade Show” the digital magazine added.

”ITB Berlin is of great importance, particularly in times of widespread uncertainty. Even in a digitalised world, it is not possible for hi-tech communications to replace the confidence-building measure that face-to-face meetings and a direct exchange between business partners on issues concerning the global industry represent. That is why ITB Berlin functions”, said to TNI Dr. Christian Göke, CEO of Messe Berlin.

The sustained dynamic growth in all areas of the industry in Germany is due once again to the positive situation in the employment market and a generally buoyant mood among consumers.

Germany’s federal states are confident that the record figures achieved last summer will be repeated again in 2019. As regards the global outlook, the World Tourism Organisation (UNWTO) forecasts that this year international arrivals will increase in the order of three to four per cent.

Trade visitors and exhibitors alike were extremely satisfied with ITB Berlin 2019.