BIT MILANO 2013, the largest trade and travel show in the world for the Italian visitor product returned from February 14 – 17 with a complete range of the best international offering, included Cuba, who came to “strengthen ties with Italian collaborators and “show to the professionals and general public the variety of its tourist product”.
BIT 2013 in an annual business opportunity without boundaries, organized with a multitarget formula (four days dedicated to a specific target)and a rationalized layout.
The exhibition includes countless related initiatives which enrich the visitors’ experience: conventions, seminars, dedicated workshops, tastings and performances. It was what the Cuban authorities probably thought when they decided to participate in the tourism fair in Milan.
The Milan fair is very important. In 2013 was attended by some 2,000 exhibitors from 120 countries. The Cuban effort in this traditional market as Europe was pressured by the crisis that specially affect Europa.
The Cuban delegation in Milán included representatives of institutions crucial for tourism in Cuba, like the International Group of Tour Operators Havanatur, Cubatur, Cubatur, Gaviota Tours, the hotel Gran Caribe and Gaviota and partners Meliá Hotels International, Occidental and Sandals.
An important point in the Cuban agenda in BIT 2013 was the promotion of the FITCuba International Tourism Fair, the premier event in the industry in the Caribbean country, which will host delegations of the whole World in Varadero, a paradise beach from 7 to 10 May.
Italy ranked fourth among the largest emitters of international tourism to Cuba in 2012, a position he has held against the winds and tides of the economic crisis. In 2011 came to Cuba more than one million Canadians, followed by English (about 175,000), Italians (110,000) and Spanish (about 101,500).
But mutual sympathy between Cubans and Italians seems to overcome obstacles and could generate a gradual growth of the numbers, in the context of Cuban plans to reach three million foreing tourists in 2013.
Recent data from Italian arrivals to Cuba show that since 2006 there was a fall attributed by experts to the global crisis, very serious in Europe. A study also shows other obstacles as few air connections and strong competition from other Caribbean islands.