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FITCuba 2018 dedicated to the British market

FITCuba 2018 dedicated to the British market

Cayo Santa María. Photo: TTC

The FITCuba 2018 International Tourism Fair (2-5 may) will have Cayo Santa María, to the north of the central province of Villa Clara, as its official venue. It will be dedicated to the sun and beach modality, the destination’s most representative, and will have the United Kingdom as guest of honor country, a market that accumulates growths of around 25% in terms of visitors’ arrivals to the island.

Minister of Tourism Manuel Marrero Cruz explained that the Organizing Committee decided on Cayo Santa María since work is underway in that destination – Cuba’s youngest – to renovate its product; in addition, it responds to the aim of carrying out an ambitious tourist development program in Villa Clara and to encourage the re-marketing of the magnificent installations of its neighboring keys.

“The preparation for next year’s fair will break the record of investments for this type of event since six new hotels will be built on the Santa Clara-Cayo Santa María route,” the sector’s minister affirmed during a visit in which he confirmed the advance of the investments being carried out in Villa Clara in preparation for the fair.

In Santa Clara, the provincial capital, the Florida and Floreale hotels will be built, the Central Hotel will be reopened and the capacities of La Granjita, América and Los Caneyes, traditional accommodations, will be expanded.

The hotel plant in the municipalities on the way to the group of northern keys will be extended with the opening of: Cosmopolitan, in Camajuaní; Bauzá and Leyenda, in Remedios; Comercio, in Caibarién; and Sagua, in Sagua la Grande: all of them with a four-star category, located in patrimonial buildings, operated under the Hoteles E brand and associated to cultural tourism.

Moreover, for FITCuba 2018 the non-hotel network will be strengthened and the type of offers, potential foreign investments and other details of the deluxe five-star hotel that will subsequently be built in Cayo Esquivel, to the north of Sagua la Grande, will be projected, a destination described by the minister as “incomparable.”