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Dominica’s tourism strategy incorporates more luxury

Dominica's tourism strategy incorporates more luxury

Next year the Caribbean island of Dominica will welcome its first branded luxury hotel, the Cabrits Resort & Spa Kempinski Dominica.

For an island that is known for very small-scale, boutique luxury, the opening of a Kempinski resort marks a noticeable shift in the tourism strategy.

“Dominica’s Tourism Master Plan indicated a number of strategies to improve the tourism industry on the island,” Colin Piper, CEO and director of tourism for Discover Dominica Authority, said

Piper indicated that expansion of the luxury market would be the right approach, which would create a separate class of supply and an experience that was not previously widespread on the island.

Source: Travek60Weekly

 

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