Exhibitors from more than 100 countries attended the physical events, which together formed the biggest travel trade shows to take place after the pandemic.
Emperia, the app developed in-house by WTM London’s parent company RX (Reed Exhibitions) which helps exhibitors gather and convert new leads, saw an increase of 24% in adoption compared to 2019, enabling exhibitors to track ROO and ROI on their attendance to RX shows.
There were 36 new exhibitors at WTM London, along with up to 4,000 buyers from more than 140 countries attended the show in person.
An impressive 110 expert speakers took part in more than 50 sessions and debates over the three days of the physical shows, offering valuable insights about rebuilding, innovation and sustainability.
Media representatives came from across the globe looking for tourism trends and new destinations.
Buyers were able to kick-start their business dealings on the first two mornings of WTM with the ever-popular speed networking sessions.
One of the buyers, Filippos Venetopoulos, CEO Variety Cruises, said:
“We thoroughly enjoyed being back at WTM connecting with the travel community and looking ahead at what the future holds.
“It was a very well organized exhibition reminding us that we can safely return to travel and experience and share ideas collectively.
“The sustainability and adventure boards were in-depth educational presentations and we look forward to joining again next year. WTM ties in greatly with our vision of sustainable small ship cruises that connect our guests with the communities we visit.”