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Charo Trabado: “The MICE sector will lead the growth of the tourism industry”

Charo Trabado: "The MICE sector will lead the growth of the tourism industry"

Foto: Gsar Marketing

Charo Trabado, CEO of MITM Events and expert in MICE tourism with over 30 years of experience, presented this morning the 23rd edition of MITM Americas during FITCuba 2019

Charo Trabado, CEO of MITM Events stated during her presentation during the conference sessions in FITCuba 2019 that MICE tourism will lead the growth of the global tourism industry: “The MICE related tourist spends 53% more that the average tourism consumer” and pointed out that “meetings will be the most relevant segment”.

Furthermore, she thanked the Minister of Tourism Manuel Marrero Cruz for placing his trust once more in MITM Americas to position internationally Cuba´s MICE industry, thus enabling it to become a benchmark for Latin America and The Caribbean. Charo Trabado also wanted to shine a light to the outstanding work of the employees of the Ministry of Tourism, achieving to increase considerably the tourism numbers, sustainability and the quality.

MITM Events has developed, throughout its 50 editions, the “MITM System” that guarantees an outstanding program for the duration of the event, assuring direct contact among all participants and the creation of strong business ties. The post-tours complete the event´s program: pre-established appointment agenda, exclusive networking program and the best of the culture, music and gastronomy Cuba has to offer in the best venues for the 500 year anniversary of the city of Havana.

The 23rd edition of MITM Americas is sponsored by the Ministry of Tourism of Cuba (MINTUR), the Hotel Group Gran Caribe and the Hotel Nacional de Cuba, host of the event. Throughout its 87 year history, the hotel, located on a hill in the heart of Malecón, has been the epicenter of meetings amongst the most relevant contemporary historical figures in the Caribbean and the world.

We have already received over 400 pre-registrations from companies from 56 countries. In relation to buyers, “only an average of 20% of the processed registrations are approved, guaranteeing that appointments are met within a 99.99%”, Charo Trabado.

With the 3 previous editions held in the island, Cuba has benefited from the international promotion offered by GSAR Marketing: “as of today becoming one of the premier MICE destinations in The Caribbean and Latin America” said Charo during the presentation. Furthermore, the CEO of MITM Americas declared: “our compromise with our participants in this 4th edition in Cuba and 23rd MITM Americas, is as strong and as resolute as ever: “BUSINESS for the destinations and exhibiting companies”.

MITM America is the most influential MICE B2B trade show of America and The Caribbean, that throughout over two decades has become the benchmark for the MICE sector, staying true to its motto “Quality oriented trade shows!”.

Its strict buyer vetting process, and the exclusive networking program centered around the celebration of the 500 year anniversary of the city, in the emblematic Hotel Nacional as the event´s venue reassert MITM´s objective of maintaining itself for two decades as the benchmark for international tourism trade shows in the MICE sector. Thus achieving, in this 2019, remaining as the most influential MICE event in Latin America and The Caribbean.

Source: Gsar Marketing