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Caribbean tourism looks to diaspora

Dominica was the fastest growing economy in the entire Latin America and the Caribbean region

Photo: Simon Dannhauer

The Caribbean tourism economy continues to struggle, with the World Travel and Tourism Council estimating recently that the best-case scenario will see it take a hit of $27 billion and shed 1.2 million jobs because of the pandemic.

As a result, both the public and private sectors are scrambling to innovate, reach new markets and help the industry survive and stay sustainable.

As part of that effort, the tourism industry is beginning to increasingly engage the Caribbean diaspora, according to a panel hosted last week by the Caribbean Tourism Organization.

This is a group that consists of 14 million people in the United States and United Kingdom alone, according to censuses from both countries.
And many of them already have a vested interest in the region beyond sun, sea and sand.

US Congresswoman Yvette Clarke — a Democrat of Jamaican descent from New York City, home of the nation’s largest community of Caribbean-Americans — urged organizations such as the CTO to establish “what tourism
means to you in the era of Covid-19.”

Source: The BVIBeacon

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