Tourism is experiencing a moment of uncertainty. In a context in which the pandemic is affecting short and long distance travel, the sector is still being affected by the decisions of the various governments and people’s behavior.
In this context, tour operators who see Bit as a unique and privileged moment to do business and meet are asking for more time to allow the sector to find a balance and identify the trends that will characterize the coming months.
For this reason, the International Tourism Exchange is changing its date, moving it from February to spring, on April 10 to 12, 2022, and maintaining its formula that views tourist destinations in Italy and the world and proposes a complete offer through its exhibitors.
From now until April, the Bit Observatory will be actively monitoring the situation and identifying the best solutions to relaunch the sector. Always listening to the market, Bit will continue to interact with operators to create a meeting according to the needs and the current context.
The objective is to guarantee the high standards offered by the event in a context full of opportunities, which spring will hopefully offer. In fact, the April date was chosen to allow the operators to strongly promote the tourist season in 360°.
The International Tourism Exchange is, therefore, from April 10 to 12, 2022.