Bellevue, USA.- Working closely with Expedia Group and its portfolio of online travel brands, Aruba has seen a 15 percent increase in travel demand in the first quarter of 2013. The world’s largest online travel company has reported that the United States remains Aruba’s main market followed by Venezuela, Brazil, Canada, Colombia, Netherlands and Italy.
“As a result of the intense promotion of Aruba to our global audience of travelers, the island is one of the largest destinations in the Caribbean for the Expedia group. We’re committed to working closely with our lodging partners in Aruba and throughout the Caribbean to extend their reach to an entirely new audience. ATCA is a great platform to further our relationships within the destination and discuss marketing and distribution strategies to help our hotel partners maximize their profitability,” said Demetrius Canton, director of Market Management for the Expedia group in the Caribbean.
At the recent Annual Tourism Conference Aruba (ATCA), Expedia presented the new Expedia® Traveler Preference™ (ETP) program with hotel partners, which is already showing increase in room night production by allowing travelers to pay either at the time of booking (called Expedia Collect) or upon check out at the hotel directly (called Hotel Collect).