Oranjestad.- United Nations sanctioned International Day of Happiness and the “One happy island” of Aruba announced a brand partnership with a mutual, long-term goal of inspiring acts of happiness worldwide.
Aruba is the first nation to formally partner with the organization, which is on track to become an inter-governmental agency after five years of dedicating March 20 as the global day of happiness.
“This partnership is a natural extension of Aruba’s brand, as happiness is more than a trendy tagline – it’s part of our island’s DNA,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority (ATA). “As the No. 2 most tourism-reliant nation in the world, Aruba greatly values the happiness of our local people. They are the heart and soul of Aruba, and create happiness for others, both in the moment and in lasting ways, through a quality tourism experience that has defined our destination
Source: etn TurboNews