Photo: CultourFair.

The only B2B high standing cultural tourism tradeshow geared towards professionals in the world has the support and sponsorship for the second consecutive year of the Comunidad de Madrid, once again emphasizing the relevance of cultural tourism, a sign of good-will and trust in CULTOURFAIR.

Comunidad de Madrid has an extensive cultural heritage, last year it declared eighteen historical and artistic assets that, together with its excellent gastronomic and leisure offer, make this a destination of Excellence for the most demanding travellers.

CULTOURFAIR 2022 will take place in Madrid from the 2nd to the 4th of October in the Hotel Princesa Plaza, a benchmark of quality in Madrid.

CULTOURFAIR´s objective is to position high standing cultural tourism on an international scale, for this purpose, 50 international premium buyers — all of them decision makers and executives — will be selected to participate from companies specialized in the organization of: luxury travel, events (sport, concerts, oenology, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious etc.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays will be completed with a high-standing networking program, boosting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

In the previous edition, in 2021, more than 2,000 business meetings were held with an estimated impact in the medium and long term of more than 200 million euros.