TTC Travel Trade Caribbean

Mexico City.- The Mexican tourism bureau is trying to change that the tourist kept away after several years of drug cartel violence.
A new campaign aimed at convincing Americans that Baja California is safe and fun. But the message still faces an uphill battle.
For Americans heading to Baja and Tijuana to shop for the holidays or taking a New Year's vacation at a Baja Beach are activities many San Diegans used to enjoy as a tradition.
But for the past several years, fears of drug cartel violence have kept people away from Tijuana and Baja California. (Source: kpbs midday)